I may be strange, but I don't find that I give a trajectory copulation what a razor manufacturer says in an advert. Especially given that they spend their days peddling over-priced junk. 
Do you feel the same when an ad of your favorite audio brand suggests you being in a group practising toxic masculinity, sexual harassment and whatnot? Unless you buy the product and then will belong to a group that speaks and acts the right way of course.
There is a hint of fascism in that.
There is a hint of fascism in that.
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Actually I have seen a balanced analysis of that and there is NO evidence that toxic men actually affected the bottom line. You can even see from the quote where it says 'over the last 3 years'. Some of that is down to Unilever cleverly marketing a subscription razor service to the terminally unthinking.
I'm not sure I have a 'favourite audio brand'. Either way, I have better things to be doing than wasting my valuable (to me) time paying any attention to the onanistical fantasies of a low-quality razor manufacturer's marketing department.
wrong. Good advertising makes people talk about the product. And from that point of view the Gillette advert was very good. No one talks about dollar shave club adverts.
If we work on the principle that a lot of humanity has not risen far from animals and are in general aholes (not limiting to any of the sexes here) then an advert saying 'wouldn't it be good to not be an ahole' shouldn't offend? About 2000 years ago someone else tried to say the same and got nailed to a plank for his troubles.
Oddest thing is that Gillette also did an ad at the same time showing a father teaching his Trans child how to shave. That didn't even register for many. Which to me reinforces the media led outrage theory. They didn't write about it so it didn't offend people...
Some of us don't actually pay attention to adverts. Seems the sane thing to do really.
I don’t watch television at all FWIW. Saw it while paying a friend a visit. I don’t see the point to pay for watching advertisements and such every 30 minutes or maybe even less.
It is diversion of subject. You state it was a reaction of many to the media attention. I say it was not. It was a plain bad idea to use offensive and weak woke provocative ideas to sell stuff. In your words it was a very good advert. Reality is that they lost a lot of customers.
If the male buyers were indeed small minded regarding the side subjects that had nothing to do with shaving then they would have complained about the trans child too. Maybe that reality also is an undesired outcome?!
It is diversion of subject. You state it was a reaction of many to the media attention. I say it was not. It was a plain bad idea to use offensive and weak woke provocative ideas to sell stuff. In your words it was a very good advert. Reality is that they lost a lot of customers.
If the male buyers were indeed small minded regarding the side subjects that had nothing to do with shaving then they would have complained about the trans child too. Maybe that reality also is an undesired outcome?!
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Please explain what the 'weak woke provocative ideas' were? I asked before and no one has explained what was actually wrong with the advert.
I won't ask the advanced question, which is to explain 'woke' other than being people you don't agree with...
I won't ask the advanced question, which is to explain 'woke' other than being people you don't agree with...
In the US, we have a saying: "Hit dogs holler"... I saw the ad and considered it weirdly preachy for a CPG brand, but not offensive per se. 🤔
My favorite is targeted ads. Based on my browsing the news, fleabay tried to sell me "Genocide in Darfur" for about six weeks. "Free delivery on genocide in Darfur!" "Get the best pricing on genocide in Darfur!" "Same day delivery on genocide in Darfur!"
My already very low opinion of marketing professionals sunk even further after this. They really couldn't think it out a little better? Stuff like this is beyond the pale.
My already very low opinion of marketing professionals sunk even further after this. They really couldn't think it out a little better? Stuff like this is beyond the pale.
^ Why is that beyond the pale, in your opinion?
Someone using this device and exhibiting this behavior ===> may like this product.
As a reasonable rule of thumb, it's very data-driven. If you don't care for it, adjust your browser settings and/or use a different browser.
On a slightly related note... A large retailer was part of a family kerfuffle. Using data driven marketing and analytics, adverts for newborn products were sent to a family member. Another family member raised strenuous concerns that the other family member could not possibly be pregnant... and WHY were they getting these adverts...
You can figure out the rest of the story.
Someone using this device and exhibiting this behavior ===> may like this product.
As a reasonable rule of thumb, it's very data-driven. If you don't care for it, adjust your browser settings and/or use a different browser.
On a slightly related note... A large retailer was part of a family kerfuffle. Using data driven marketing and analytics, adverts for newborn products were sent to a family member. Another family member raised strenuous concerns that the other family member could not possibly be pregnant... and WHY were they getting these adverts...
You can figure out the rest of the story.
Given your use of quotation marks, I assumed it was a book or a movie called by that name. What exactly were they marketing to you that you found beyond the pale?
You know there is no evidence that actually happened. But it did throw the statistics work that Target were doing to profile customers into the spotlight. Tesco in UK did a similar thing and for a period up to 1/6 of high street spending was with Tesco. Then the CEO changed, others caught up and they sold their analytics devision.
Targeted web ads are notoriously poor. oddly the advertisers have not realised this yet...
FTFY
The rest of it... agreed in general.
Fine. Sell me Fairchild transistors from Digikey. Genocide in Darfur is not a product.
And I wish the DIYAudio banner ads would quit trying to sell me lingerie. I haven‘t surfed porn in 15 years. Closest I can figure is a work of fiction on the other machine, where one of the characters happened to be a lingerie model. Actually not even a big deal about her work in the story - just that her husband got fired from his job because he was looking at pictures of her on-line, justifying it by saying his coworkers all had pics of their wives on their desks. Probsbly get another barrage of those ads just posting this.
The original forbes article says
note the use of the word 'anecdote'. So I repeat my point and you did not fix it, you just read something on the internet and convinced yourself it was true!
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