What is a 6th order digital filter roll-off?

A sixth-order Butterworth low-pass filter is a minimum-phase filter with relatively slow roll-off (about 36 dB/octave, at least for frequencies above cut-off and well below Nyquist). Its impulse response has post- and no pre-ringing. Are you sure it is a digital filter?
 
Is that the signal transfer function of the sigma-delta modulator or really an interpolation stage between FIR-filter and sigma-delta modulator?

In either case, the answer to the original question should then be that the FIR mainly determines the roll-off and impulse response and the IIR gives suppression at far ultrasonic frequencies and adds a little post ringing.
 
Please see below for excerpt from ESS datasheet...
 

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