If you noticed the Super Bowl ad for "Goldie Blox" (actually, I think Intuit bought the air time) I'd like to hear your comments. If you missed it, you can find it at http://www.onenewspage.us/video/20140203/1603195/Super-Bowl-Intuit-Goldie-Blox-Ad.htm among other places.
When it aired I didn't understand the product it was promoting, or the sponsor's business. With a little search engine work I discovered it's a line of toys intended to create interest in engineering among girls in the 5 yr old to 10 yr old age range. It looks like the product is much more than an Erector Set painted pink. (OK, I'm showing my superannuated condition, but I hope you get the idea that this isn't just traditional boys' toys in a different package.)
So share your thoughts. For example, do you think this ad will help sell that product?
Do you think the product will have the desired effect?
Do you think ANY kind of product (or ad campaign) could have that kind of influence?
Is it even proper or ethical to try influencing young girls toward engineering?
And I'll confess: I spent most of the afternoon making a couple of pineapple upside-down cakes with my 7-yr old granddaughter. Maybe we should have been bending some clothes hanger wire into a simple Yagi antenna.
Dale
When it aired I didn't understand the product it was promoting, or the sponsor's business. With a little search engine work I discovered it's a line of toys intended to create interest in engineering among girls in the 5 yr old to 10 yr old age range. It looks like the product is much more than an Erector Set painted pink. (OK, I'm showing my superannuated condition, but I hope you get the idea that this isn't just traditional boys' toys in a different package.)
So share your thoughts. For example, do you think this ad will help sell that product?
Do you think the product will have the desired effect?
Do you think ANY kind of product (or ad campaign) could have that kind of influence?
Is it even proper or ethical to try influencing young girls toward engineering?
And I'll confess: I spent most of the afternoon making a couple of pineapple upside-down cakes with my 7-yr old granddaughter. Maybe we should have been bending some clothes hanger wire into a simple Yagi antenna.
Dale
Well, I have been hearing all this hype about the inequalities of girls in tech fields. When I was a freshman, we had only one girl in the class. Now, I guess I live a sheltered life, as where I work, I have the pleasure of working with a great many mathematicians, engineers, and scientists. PHD's are a dime a dozen. I bet the ration is about split.
Now the add. Just cheap marketing trying to jump on the hype. Upside down cakes are fine, but does she understand how the oven works? What makes cake rise? Science is everywhere. We need to get ALL the kids interested. Heck most guys in High School don't know how a car works. Their daddy bought them one. They don't make very good engineers either. We have to make junk work.
Technology has made it harder to get started. A crystal set won't pick up WIFI. Almost everything we want to play with is too complex for beginning DIY. I don't have an answer for that. Is a 7 year old happy with Lego now?
Now the add. Just cheap marketing trying to jump on the hype. Upside down cakes are fine, but does she understand how the oven works? What makes cake rise? Science is everywhere. We need to get ALL the kids interested. Heck most guys in High School don't know how a car works. Their daddy bought them one. They don't make very good engineers either. We have to make junk work.
Technology has made it harder to get started. A crystal set won't pick up WIFI. Almost everything we want to play with is too complex for beginning DIY. I don't have an answer for that. Is a 7 year old happy with Lego now?
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