Shure Discontinuing Phono Cartridge Production

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Is that in reference to shure's statement, or to Twinkies being America's bestest? 🙂

Sincerely,

Ralf

Twinkies! LOL

FWIW, and IMO Shure on the cartridge front has been a shadow of its former self for quite a long time. I'm actually not much of a Shure cartridge fan boy, my favorites are M3D and M7D from the dawn of the stereo era.

Just my opinion, but I think licensing patents is smart, licensing the brand name to someone else's product IMO isn't necessarily a good idea.

My former employer (a large Dutch firm) did this with their consumer products division, and the products made by that company which I've always thought were quirky and often quite clever (I grew up overseas) had a distinct personality as did the company that made them.

A historically powerful brand name and trademarks can't save a badly managed licensee.

Fisher would be a good example of a brand that was greatly cheapened and tarnished by the subsequent owners of the brand and trade marks.
 
I thought Twinkies were pretty gross the last I tried one decades ago, possibly the current iteration could be better? It wouldn't be hard... lol

I sometimes wonder at all of the gross things I liked as a kid, were they really that gross or were they cost engineered into the disgusting things they are today? (HF corn syrup was not in widespread use when I was little)
 
I stopped liking them well before 20, something to do with access to good European pastries and scones throughout my teens. Good Belgian beer too from 16 onwards.. lol

I found pretty early one that sickly sweet stuff made me feel ill, to this day can't stand baklava for that reason, it's just too sweet. My wife tells me I have quite the sweet tooth even now, and I do, it just stops at a certain point. She doesn't like sweets of any sort.
 

Thanks Ray.
It has been captured twice. I hope it will remain there if and when domain of Shure will change address.

High Fidelity Phonograph Cartridge - Technical Seminar | Knowledge Base | Shure Americas

The world of vinyl reproduction owns a lot to Shure R&D. They had openly published their work. I don't know of any other cartridge manufacturer following that same policy
I am very saddened by their decision to withdraw.
Bean counters again.

George
 
Yeah, death of Stanton(Gibson) & Shure cartridges in two days.
Thanks for heads up, with my M97HE pushing 40 years, and 100000 plays, I just ordered a M97X via E-bay. Hope it is not counterfeit. My LP inventory is over 3000, and now they are making them again. I might score a V15 quickly in case I get a 1 g capable tonearm some year.
When you've reached perfection, why do research? Whizz-bang factor? CD's and undamaged LP's sound the same to me.
 
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