Indeed. Just to expand on what Dave said above, most of these manufacturers fall into a mid-ground somewhere between individual custom builds and mass-manufacturing. In most such cases, assuming a conventional distribution network with dealers & the like, the approximate 'rule of thirds' applies, i.e. the manufacturer sells the product to a distributor for about 1/3 the end retail price. The distributor then does more or less the same to their dealership network.
Taking a $3,000 price to the end-customer then, the manufacturer, out of their $1,000 cut has to pay for all materials, their manufacturing & office facilities, design, equipment, staff wages, pension & other relevant contributions, power and services, business & other national / local taxes, storage, packaging, shipping etc., and still have something left over for profit. The mid-ground is a rather difficult place for companies to be given how competitive this market segment is, the modest number of sales involved, and the lack of room they have in either direction to do much with pricing.
In this case, I suspect it's a nice speaker -as a DIYer I wouldn't personally spend that amount on it, but for those who are not DIYers, a different set of value / performance scales come into play, like any other pricey purchase, be it a watch, car or whatever.