NIL (Name, Image, and Likeness) has become a huge problem with college level athletics in the US. So much so that a Presidential Commission has been appointed to look further into the matter and see if changes are necessary.
Now some college athletes can become multi-millionaires overnight by simply endorsing a product or service. Even 18-year-olds still in high school are being given million-dollar deals.
I'm wondering if the same type of thing is happening is Europe or not.
Now some college athletes can become multi-millionaires overnight by simply endorsing a product or service. Even 18-year-olds still in high school are being given million-dollar deals.
I'm wondering if the same type of thing is happening is Europe or not.
Ban sponsorship.
For all levels, for all sports.
Why should any athlete of any description be 'rewarded' any differently than any other person that does xyz for a living.
For all levels, for all sports.
Why should any athlete of any description be 'rewarded' any differently than any other person that does xyz for a living.
I don't see the problem. Sounds like free enterprise to me. Isn't that the whole idea behind the USA? The real problem is colleges exploiting these athletes. They should be paid as professionals just like anyone else working for the college.
It is a pity but all crazy stuff is imported without doubt/questions/consideration so this one probably will be as well.
While the advertising becomes better the products quality seems to be less of a concern 🙂
While the advertising becomes better the products quality seems to be less of a concern 🙂
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I see a big problem. And you are wrong. They are not just like anyone else working for the college. In fact, they don't work for the college at all. They are students. Not employees. Nor are they being exploited by the colleges who grant them sizeable tuition and living expense coverage.
Without having seen the phenomenon (yet) : isn't there a risk that young athletes will be more busy with earning money instead of training?
They work there, they simply are not paid commensurate with the service they perform. In the UW's 2023 fiscal year, the football program generated roughly $101 million in revenue. Tell me again "they don't work there" BS.
Whilst certain universities do have easier degrees for the sporting types they don't tend to have the big teams as per USA. Outside football sports stars don't earn anywhere near as much so the problem doesn't exist. For context looking at the UK Wembley stadium* has a capacity of 90,000. There are 10 college stadia bigger than that in the states. We just don't have the same outlook on sports.
*wembley IS linked to a university, but they only teach sporting degrees.
*wembley IS linked to a university, but they only teach sporting degrees.