Running a business is all about marketing... one can have the best product, but with little or poor marketing won't gain much traction. Sad but true.
Also, buyers are sometimes weird. They don't make "logical" decisions when buying something, but "emotional" decisions. Peer pressure is also a big thing I've found out. Product A can be better than Product B, but if Product B is "more popular" (i.e. brand name recognition, exclusivity, hipster and cool factor, or higher price and therefore probably higher quality?), then that's what people will buy.
Also, buyers are sometimes weird. They don't make "logical" decisions when buying something, but "emotional" decisions. Peer pressure is also a big thing I've found out. Product A can be better than Product B, but if Product B is "more popular" (i.e. brand name recognition, exclusivity, hipster and cool factor, or higher price and therefore probably higher quality?), then that's what people will buy.
Their flagship had tweeters?
I thought it did, lol. Whatever that ridiculous one that was festooned with cone tweeters facing bizarre directions.
The masses of money spent on electronics when this has been shown to be a non-issue is clearly a matter of not really caring about true sound quality, which we all know lies in the speakers and room, not in the electronics.
Earl, I wish the rest of the folks here at least took a look at this view of things.
Perceived high performance is a significant part of the package that is purchased with the device. It doesn't matter if the actual technical performance is modest so long as this is not the perception by the user and their peers. Bose is an excellent example of how this works. So long as the customer is happy and remains happy with their purchase then comparisons with cowboys does not really hold up. People who employ cowboys do not usually remain happy with their purchase.
You just think that if you throw enough words at it you can bend reality, but you wouldn't take that attitude if I was trying to sell you a parachute.
You just think that if you throw enough words at it you can bend reality, but you wouldn't take that attitude if I was trying to sell you a parachute.
Well, maybe if poor audio devices could actually cause a person's death....
inb4 electrocution.
festooned with cone tweeters facing bizarre directions.
Sounds like the 601. Their flagship would be the 901. A heavily eq'd 9 FR driver box.
Sounds like the 601. Their flagship would be the 901. A heavily eq'd 9 FR driver box.
Aha, yep, the 601. I guess I can safely say I've never heard the 901, but somehow I don't think I'm missing much, lol.
Audio has become a very niche market of those for whom sound quality really is the priority.
My son is 16, loves music. I actually like a lot of what he listens to and he likes a lot of mine. But when it comes to sound quality we are not on the same page. He listens to IPhone and car audio 90% of the time. When I sit down with him in my pristine sound room, he can hear the difference, but it just doesn't matter to him. He will tell me flat out that what I do is irrelevant (some of that is just spite of course).
There are people who care, but not a lot. I have come to conclude that we all acclimate to what we listen to and it becomes the standard by which all else is judged. The idea that one will instantly recognize great sound quality simply isn't true. It takes a great deal of time to re-acclimate to higher quality if your standard has been low quality. Few will bother. They are content and acclimated to what they have so that's where they will stay. The quest for truth in audio is all but gone.
The masses of money spent on electronics when this has been shown to be a non-issue is clearly a matter of not really caring about true sound quality, which we all know lies in the speakers and room, not in the electronics.
My 14yr old god-daughter is broadly the same way.
After staying with me for 10 days this summer holiday, she finally twigged about 'Quality', she now takes her iphone and 'speaker' (the drive unit is 34mm!) to the park but listens from her laptop through the Senn 201's I bought her when at home.
They replaced some 'Lady Gaga / beats / Dre' 'things'.
She finds my 'hifi' fun to use and look at 'But a bit messy' (I find this a bit rich, as her bedrooms some sort of 'war zone' 80% of the time🙄).
She commented that although there was some music I love with an almost dippy passion...... and she Does Not Enjoy, it was a better experience for being a Better Recording.
There's hope yet that people will come round, might take a while......
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This is the kind of thing that is killing audio.
They raised 743% of their goal on what is certainly totally bogus claims. Just read it and see if any of this "sound quality" is possible from such a box.
https://www.indiegogo.com/projects/the-core-wireless-speaker-system
The people who contributed to this will be very disappointed and will not invest in another speaker product as long as they live.
I cannot believe that people would fall for this.
Any lawyers out there? I smell "class action suit"!
What if it's good though.
Elias had done a wonderful experiment with his SSS, Single-Speaker-Stereo. Hmm that reminded me I have to start building mine !
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Then stereolith, etc. perhaps there are many ways to Rome, not just big speakers enthusiasts and DIYers adore 😎
I'd argue that the market this is aimed at is well able to take 'bone shaking bass' with a huge pinch of salt and will probably be quite happy with the product. They're used to marketing hyperbole and on that basis it probably compares well with similar sized devices Sonos and Cambridge Audio.
A friend in her 20s recently bought a Cambridge Audio Bluetooth speaker for her smartphone. It sounded very respectable for its size. In her view, a standard hi if set up was looking old fashioned. She wanted to stream good quality music via her phone without any fuss and listens to a huge range of music, from classical to rock.
A better way to kill the audio market is make it elitist, try and sell folk ridiculously-high priced accessories with no basis in science and act in a condescending manner when the customer doubts his/her ability to hear any difference.
A friend in her 20s recently bought a Cambridge Audio Bluetooth speaker for her smartphone. It sounded very respectable for its size. In her view, a standard hi if set up was looking old fashioned. She wanted to stream good quality music via her phone without any fuss and listens to a huge range of music, from classical to rock.
A better way to kill the audio market is make it elitist, try and sell folk ridiculously-high priced accessories with no basis in science and act in a condescending manner when the customer doubts his/her ability to hear any difference.
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A better way to kill the audio market is make it elitist, try and sell folk ridiculously-high priced accessories with no basis in science and act in a condescending manner when the customer doubts his/her ability to hear any difference.
+1
Mostly, people don't really care, as long as it's music they like.
My son listens to good music on his cell phone, or through headphones on his pc.
Around his age, I listened to quality music through crappy stereo.
I was actually surprised that I can appreciate the stuff he listens to, goes to show what a condescending and judgemental AH I've become.
After an hour or two of compressed Mp3s you fell dumb and you think the world shouldn't deserve that
😀😀😀I doubt it.
hehe, this makes me laugh.
...
Me too...
Earl, is right after all. No "class action suit" necessary for unreasonable claims like that but for serious things that can cause injury and death like the wars by the states and governments. The world would live well in peace without some lords.
Then stereolith, etc. perhaps there are many ways to Rome, not just big speakers enthusiasts and DIYers adore 😎
Really!? I have heard all those tricks. They are not new. Fun to play with but nothing to take seriously.
Unless you want to sell gimmicks to make money. It has worked for a lot of big companies. 😉
$2,000 vinyl demagnitizer anyone?
rofl.
Really!? I have heard all those tricks. They are not new. Fun to play with but nothing to take seriously.
Bob Adams demonstrated one to me that was dramatic, used two op-amps a pot and a few cheap passives. Carver used the term sonic holography many years ago and I don't remember any claims of fraud even though I think literally applying holography to acoustic waves might have no physical basis.
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