What about " insurance"
maybe we could start a insurance company that insures insurance.
and then pass regulation forcing you to insure your insurance.
maybe we could start a insurance company that insures insurance.
and then pass regulation forcing you to insure your insurance.
Using numbers is very important if you need to sell a product or service.
Lets look at the Ashley Madison website that had the slogan "life is short- Have an affair!"
It was a dating website that you had to pay to join or maybe even pay to leave or be forgotten in some cases. It seemed like good fun until the day someone was able to get the customer database and leave it where anyone could have a look at the data. It is a lovely thing for data scientists to have access to a table containing User Name, Sex(m/f not y/n), City, State, Zip, Email, IP address and so fourth. It was not so fun for some TV personality or church going person to be found on that list. You could ask yourself which state has the most cheaters?
Anyway, the site claimed fairly close to 50/50 mix male/female user ratio. All good until you look at IP addresses. It seems that some IP address contained 20 or maybe 50 female users. Did not seem to happen with male users.
If you really crunch the numbers and ask some questions about the females having the same IP addresses while living in other states you may need to draw some conclusion you did not want to face.
I have hidden the answer somewhere in the attached images.
Lets look at the Ashley Madison website that had the slogan "life is short- Have an affair!"
It was a dating website that you had to pay to join or maybe even pay to leave or be forgotten in some cases. It seemed like good fun until the day someone was able to get the customer database and leave it where anyone could have a look at the data. It is a lovely thing for data scientists to have access to a table containing User Name, Sex(m/f not y/n), City, State, Zip, Email, IP address and so fourth. It was not so fun for some TV personality or church going person to be found on that list. You could ask yourself which state has the most cheaters?
Anyway, the site claimed fairly close to 50/50 mix male/female user ratio. All good until you look at IP addresses. It seems that some IP address contained 20 or maybe 50 female users. Did not seem to happen with male users.
If you really crunch the numbers and ask some questions about the females having the same IP addresses while living in other states you may need to draw some conclusion you did not want to face.
I have hidden the answer somewhere in the attached images.
Attachments
I'm a marketer by trade.
Only bad / incompetent marketers actually lie in ads or product descriptions.
Indeed, no competent marketer was allowed in the room for that one.
Um, the emotional disposition of dancing lobsters was too unrealistic for you... so marketers are idiots? Am I understanding your argument correctly here?
Keep in mind that marketing is just another business function like engineering or finance. If the marketing is "evil" then it's simply reflective of what executives in the business have mandated their employees do.
What are you describing is a sales pitch... so this was not even an example of marketing in the first place. Um, and no, not taught in marketing courses.
I'm confused as to why this is 'new'? adverts have been economical with the truth since adverts began. At least they are not allowed to say that beer and tobacco make you more attractive to the opposite sex now!
Now that's an interesting company. The closest I've come is getting an old Lifecycle exercise bike at a thrift store, and it still works fine.
Peloton and its competitors have the same problems and "feature set" as any other company making Internet-connected products.
I just looked and saw a story where an automatic update caused the things not to work. I saw another article on the story I remember from a few years ago where Peloton bought or sued competitor Flywheel, which then went out of business causing all Flywheel bikes to not function, but Peloton offered Flywheel owners some discount on buying Peloton bikes. Not sure if I conflated several issues there, but a little time with Google will bring out the facts, and they're at least as bad as you can imagine.
Sorry, that's not exactly about marketing, but perhaps it's close enough.
I wonder if that's the percentage of people using the product out of those paying the monthly subscription fee. I understand (from reading various news articles about bricked exercise bikes, as discussed above) the thing is useless without the subscription, and there may be many buyers of the product who let their subscription lapse.
This thread is about a Hot Topic, and I wonder if it will last as long as the average Speaker Cable thread.
There was something Very Relevant the FTC did in (googling...) 1974. Stereo makers and sellers had spent years making rather outrageous claims about the power output capabilities of their amplifiers, and the FTC finally made some proclamation about how power was to be measured, but that document used the term "watts RMS" and started that infernal rating. There was no electrical meaning of RMS watts before that document. Every EE learned about this in school, RMS volts multiplied by RMS amps give average watts, the same amount of power that a resistor with the same amount of DC volts and amps through it would dissipate. I recall reading that the FTC corrected this a decade or two later, but virtually everyone, even many posters here, still discuss audio amplifier output in "RMS watts" though still to this day no other subfield of electrical engineering ever uses "RMS watts."
this is very rude statement .. the marketing never lie .. actually the engineer behind all of this who want money , money , and money so the marketing department is pushed to make many product sold as fast as can be .. i never found marketing department is rich ,, mostly an engineer behind this is very rich
It’s not the engineer’s fault. It’s his boss, and his boss’s boss.
The engineer would usually want to put more quality into the product than what he’s “allowed”.
The engineer would usually want to put more quality into the product than what he’s “allowed”.
Now they use the even more deceptive term “continuous average power”. Which in no way means “continuous”. Steady state for a short period of time. Maximum average power maybe but not continuous.
Whats needed is maximum average power rating (what they used to call RMS) and a DUTY CYCLE, which lets the user how hard he can run it before running into issues. One does NOT need a 100% duty cycle rating for hi-fi or even PA use. But 30-50% is often prudent.
I cant believe none of us knew those amplifiers with 1000W Peak Impulse Power had more "dynamics", "rhythm", "pace", "punch" than those with a mere 20W RMS which are "flat" "lifeless" and "droning" in comparison. The FTC wrecked it for everybody back in '74! ;')
Even 16-bit Digital couldnt put back what no more PIP has taken away ;') Talk about the ruin of an industry by government regulation ;')
Even 16-bit Digital couldnt put back what no more PIP has taken away ;') Talk about the ruin of an industry by government regulation ;')
One time I asked Chat GPT to reword my ebay listing description using modern marketing advertisement language. I couldnt use what it came up with, so dripping in saccharine! Of course, it just had to end with "Get your Univox Classical Acoustic Guitar Today!"
I showed it to my wife who said they'll want to send it right back and you'll end up paying for shipping both ways!
I showed it to my wife who said they'll want to send it right back and you'll end up paying for shipping both ways!
That is agreeable and very true been there. They can be very unrealistic that's what its better to work towards going alone (being your own boss) in time.
I was always hesitant about buying things online. Then during the pandemic I did so more and more. Probably more of it was sent back or in a closet somewhere until its time comes to be tossed out or donated.
Am I the only one who feels that the 70s' 'Peak Music Power' ratings have recently resurfaced, been polished up and tweaked a little, and become the absurd power outputs we now see quoted for Class D amps? You know, the 40ms 1kHz burst rating which gives us 12kW of audio output from a 230V 13A supply...
If people purchase miracle tape or wonder puddy that's said to hold up the weight of a real car or make your tub seaworthy again, by closing and waterproofing a 6 inch hole, or other such outrageous claims. No one gets harmed during the lightening of their wallet.
The more devious even times borderline illegal schemes are something else.
The more devious even times borderline illegal schemes are something else.
******** "Am I the only one who feels that the 70s' 'Peak Music Power' ratings have recently resurfaced, been polished up and tweaked a little, and become the absurd power outputs we now see quoted for Class D amps? You know, the 40ms 1kHz burst rating which gives us 12kW of audio output from a 230V 13A supply...****** "
I never knew they went away. And for a time thought they were becoming even more outrageous at times. The aftermarket stuff I preffer usually has more honest number;s when they print any at all in that respect. When they do bother its less, not more. Besides I will mostly ignore those and go right for power supply and outputs. And what kind of low ohm measures it can handle.
Commercial box stores print those, usually in extra bold print, something like Huge AVR POWER output ratings / 990 watts x 20 !!!
I never knew they went away. And for a time thought they were becoming even more outrageous at times. The aftermarket stuff I preffer usually has more honest number;s when they print any at all in that respect. When they do bother its less, not more. Besides I will mostly ignore those and go right for power supply and outputs. And what kind of low ohm measures it can handle.
Commercial box stores print those, usually in extra bold print, something like Huge AVR POWER output ratings / 990 watts x 20 !!!
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