Electronics is voodoo to most people, so marketers can tell some extra big whoppers. Never mind those pesky laws of physics.
People that have no idea about electronics often argue with me. They always, always, always use ridiculous talking points from advertising and marketing. My favorite is mobile electronics. For less than a hundred dollars you can get ONE MILLION WATTS of power.
People that have no idea about electronics often argue with me. They always, always, always use ridiculous talking points from advertising and marketing. My favorite is mobile electronics. For less than a hundred dollars you can get ONE MILLION WATTS of power.
Inflated power is nothing new. See as example a spec page from a professional products catalog, published about 1937. The ECW10 amplifier with a single ended metal 6L6 tube at 300V anode voltage is rated "for 15W speakers", about twice as the real power.
By the way this amplifier with no feedback is sounding pretty good when connected to a small entry-level bookshelf speaker. Below Hi-Fi quality of course, but noticeably better than most "smart" speakers I've heard (also some of the expensive ones). That's a bit depressing, by the way
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By the way this amplifier with no feedback is sounding pretty good when connected to a small entry-level bookshelf speaker. Below Hi-Fi quality of course, but noticeably better than most "smart" speakers I've heard (also some of the expensive ones). That's a bit depressing, by the way
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ah, yup, sorry. Not a critic over a specific country btw, it becomes to be disfunctional everywhere. Certainly because consumerism and capitalisme as all other form of social organisations are not working anymore for so much people, imo. Too much coruption and brick and mortars selllers. And the next one is when the AI will eat all the basic jobs, we will all finish in psy center as jobless while the less expensive loudspeakers will be 250 000 usd for the richest of the world than form a frontierless virtual country ! It already begun.
The human beings are strange with their marketing and work. We are the only animals than work so much !
An illustration of the odd world and marketing with a french buying a i-rabitt, where the only clouds that left are numeric:
The human beings are strange with their marketing and work. We are the only animals than work so much !
An illustration of the odd world and marketing with a french buying a i-rabitt, where the only clouds that left are numeric:
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^ We can bend it around... Marketing is part and parcel to politics.
One of my favorite movie lines...
Edited for clarity...
One of my favorite movie lines...
Edited for clarity...
The Wharfedale S1500 amplifier has four sets of {2SA1943, 2SC5200} per channel. Yet, it is advertised to handle 1500W RMS. On these fora, I was told that a pair of these power transistors can handle safely up to 100W RMS. So, the power for the S1500 amplifier is 400W RMS per channel. With two channels that is: 800W RMS.
The original circuit does not use emitter resistors and uses thermistors to probably shut down the amplifier in the event it gets too hot.
This means, the amplifier I modified with the help of these fora, is rated at 800W RMS total power.
The original circuit does not use emitter resistors and uses thermistors to probably shut down the amplifier in the event it gets too hot.
This means, the amplifier I modified with the help of these fora, is rated at 800W RMS total power.
Watts and whatnot.. people are confused about it already and marketers just make it muddier. Even my father, who sold electrical equipment for a living, was confused as hell about watts as applied to audio. He was against any kind of amplifier because he thought its sole purpose was to play music too loud. I couldn't explain to him why my tuner, which consumed 60 watts (back in the tube days), needed an amplifier. He was convinced that it could drive speakers directly. And he was one of the smart ones!
The way LED light bulbs are marketed irks me greatly. On the box they have in big letters 60 WATTS or 100 WATTS when neither bulb even consumes 20 watts. It's supposed to correlate with (now obsolete) incandescent bulbs. All it really does is confuse people even more. But that's how Marketing to Morons works. Concepts like lumens and color temperature are for NASA scientists to understand.
The way LED light bulbs are marketed irks me greatly. On the box they have in big letters 60 WATTS or 100 WATTS when neither bulb even consumes 20 watts. It's supposed to correlate with (now obsolete) incandescent bulbs. All it really does is confuse people even more. But that's how Marketing to Morons works. Concepts like lumens and color temperature are for NASA scientists to understand.
I built an amplifier that has a 4/8 ohm switch on the back. Even in the 4 ohm position I still get 140 watts continuous x4 into 8 ohm speakers. I never switch it to the 8 ohm position.
There's nothing to pity. It's the most effortless sounding amplifier I've ever heard. Of course it's based on a gutted AV monster receiver that went brain dead and hit the dumpster. I hacked it good and put a bunch of my own stuff in there and it's phenomenal. Since it used to be 5 channels but now it's 4 channels (stereo biamped) it never, ever huffs and puffs.
This thread is focused on, rightly in some cases, wrongly in others, one relatively small aspect of marketing. Which is, Marketing Communications. Marketing, also includes strategic planning, customer needs research, competitor and supply chain analysis, product demand forecasting, pro-forma financial analysis, new product introduction, sales force training, product life-cycle management and more.
The purpose of marketing communications is to bring the company’s products to the attention of potential customers. Good marketing has identified the needs/wants of target customers, understand the demographics of those customers and how most effectively to reach them through advertising. Think of it this way, all companies would fail if they did not bring their products successfully to the attention of potential customers. It wouldn’t matter how well engineered, or well manufactured the product, it would fail if customers weren’t effectively informed that it was available, and of what benefits it could bring them. The product would fail, and so, the firm would fail. Modern material human civilization is dependent on marketing. Of making sure the rest of human civilization is aware of innovative new products. Of course, I understand the feeling here. Which is that many new products are either not innovative, or are outright falsely represented. There is a difference, however, between false representation, and leading customers to make their own suppositions and draw their own conclusions regarding the value of a product’s features.
For example, Intel was king of the processor clock-speed war. They had the PC market convinced that the key metric for evaluating PC performance was processor clock-speed. Which they always led, due to their continually leading-edge fab process technology. Did Intel lie to customers? No, they didn’t. They focused their advertising on one particular metric at which they truthfully excelled, and for which customers could easily rank a PC‘s processor. The market drew their own suppositions from what was factually truthful advertising. The presumption that processor clock-speed was the most key metric was up to the cutomers. Did Intel have some ethical responsibility of also presenting a counter-argument to their clock-speed advantage? I don’t see why, so long as they weren’t lying about their clock-speed performance and simply let the market draw it’s own conclusions about the significance. The same applies for simply communicating the truth about a product’s benefits, while omitting mention of any drawbacks. Neither is the same as telling falsehoods.
I leave aside the discussion of the proper role of government in preventing the telling (or implying) product falsehoods. Also, the proper role of the press in educating what should be the key metrics of a product.
The purpose of marketing communications is to bring the company’s products to the attention of potential customers. Good marketing has identified the needs/wants of target customers, understand the demographics of those customers and how most effectively to reach them through advertising. Think of it this way, all companies would fail if they did not bring their products successfully to the attention of potential customers. It wouldn’t matter how well engineered, or well manufactured the product, it would fail if customers weren’t effectively informed that it was available, and of what benefits it could bring them. The product would fail, and so, the firm would fail. Modern material human civilization is dependent on marketing. Of making sure the rest of human civilization is aware of innovative new products. Of course, I understand the feeling here. Which is that many new products are either not innovative, or are outright falsely represented. There is a difference, however, between false representation, and leading customers to make their own suppositions and draw their own conclusions regarding the value of a product’s features.
For example, Intel was king of the processor clock-speed war. They had the PC market convinced that the key metric for evaluating PC performance was processor clock-speed. Which they always led, due to their continually leading-edge fab process technology. Did Intel lie to customers? No, they didn’t. They focused their advertising on one particular metric at which they truthfully excelled, and for which customers could easily rank a PC‘s processor. The market drew their own suppositions from what was factually truthful advertising. The presumption that processor clock-speed was the most key metric was up to the cutomers. Did Intel have some ethical responsibility of also presenting a counter-argument to their clock-speed advantage? I don’t see why, so long as they weren’t lying about their clock-speed performance and simply let the market draw it’s own conclusions about the significance. The same applies for simply communicating the truth about a product’s benefits, while omitting mention of any drawbacks. Neither is the same as telling falsehoods.
I leave aside the discussion of the proper role of government in preventing the telling (or implying) product falsehoods. Also, the proper role of the press in educating what should be the key metrics of a product.
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Call it creative/alternative reality if you like. Even the best marketing people perfectly understand it when they themselves experience what they let us experience 🙂
It's still deceptive, and insults the intelligence of even average people.
The whole image/lifestyle angle of marketing is extremely offensive to me, but I do acknowledge that I'm a special kind of knothead.
The whole image/lifestyle angle of marketing is extremely offensive to me, but I do acknowledge that I'm a special kind of knothead.
Whatever you call it advertising, commercial, marketing, it is all about to sell something and make more monney than competitors and bring monney enough for increasing shareholder profits. OK, marketing can also be about the go-no go studies about making goods or services also. It kiss more sides than only advertising only. But it can also creates non needed needs that create their own market or niche.
There are no doubt there are lies when it comes to sold them. Subprimes, Diesel gate, late foods inflation ... a part is artificial and the relations between enterprises are not as clean as the good story tells us. Look at your belly, not trans, sugars and salt enough ?
There are no doubt there are lies when it comes to sold them. Subprimes, Diesel gate, late foods inflation ... a part is artificial and the relations between enterprises are not as clean as the good story tells us. Look at your belly, not trans, sugars and salt enough ?
There's a right way and a wrong way to do marketing. Of course I have an example of the wrong way.
A certain large home improvement store has a policy of allowing very aggressive sales people to hawk in their store. They're typically selling services related to home improvement. We were buying a five gallon bucket of water seal paint for the basement when one of these hawks swooped down on me. "So you're working on your own house or rental property?" "My own house." "You like working on it?" "Yeah, it's getting worked on all the time." I'm only halfway paying attention because I'm getting a text. "So have you thought about solar?" "At my age, I'll never live to break even." "Oh but your house SOLAR SOLAR SOLAR your electric bill SOLAR SOLAR SOLAR can we come and look at your house?" "No." "BUTBUT SOLARSOLARSOLAR" and I'm starting to get pissed. He's getting strident and I told him one last time "Listen you poopyhead (Not the word I used) I SAID FORKING NO." Then he says I'll enroll you in a sweepstakes for a cruise if we can look at your house and it went downhill from there.
Is this what they teach you in marketing school?
A certain large home improvement store has a policy of allowing very aggressive sales people to hawk in their store. They're typically selling services related to home improvement. We were buying a five gallon bucket of water seal paint for the basement when one of these hawks swooped down on me. "So you're working on your own house or rental property?" "My own house." "You like working on it?" "Yeah, it's getting worked on all the time." I'm only halfway paying attention because I'm getting a text. "So have you thought about solar?" "At my age, I'll never live to break even." "Oh but your house SOLAR SOLAR SOLAR your electric bill SOLAR SOLAR SOLAR can we come and look at your house?" "No." "BUTBUT SOLARSOLARSOLAR" and I'm starting to get pissed. He's getting strident and I told him one last time "Listen you poopyhead (Not the word I used) I SAID FORKING NO." Then he says I'll enroll you in a sweepstakes for a cruise if we can look at your house and it went downhill from there.
Is this what they teach you in marketing school?
Actually, that amp is not really over-rated for the 15W speaker.
Because in the pre-lying days, an amp was rated to be lower in power than the speakers designed to be used with it.
For instance, a speaker rated for 50 watts MAX would be paired with an amp of 35 watts.
Now-a-days it seems reversed - the more watts, the better BS.
Blow your ears out in the car with 1000 watt bass!
Insanity is on the rise.
I've had my share of arguments over products too!
I clearly state that I'm a Seasoned Professional Electronics Technician with an extensive amount of experience in the field.
And my certificates were hung on the wall behind me at the front counter to prove that fact.
Yet....... they choose to dispute my facts and knowledge, insisting on their own beliefs.
They're clearly brainwashed......... idiots.
Eh it is easier to damage loudspeakers with a too light amplifier as its distortion will make it put out high DC content.
Yes, jean-paul, but there used to be a time when people were not prone to crank up amps to deafening levels and clipping.
It was Normal Useage back then.
Being reasonable.
It was Normal Useage back then.
Being reasonable.
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