JBL 2267H 15" Dual Coil Differential Drive Direct Cooled Driver

Guys,
Does the dual coil plus the direct cooling setup in this JBL driver help for thermal compression
and justify the 1,300+ USD cost
or is just JBL branding upmark

i can't paste a direct link cause the site use weird script's that do not reflect on the browser address bar
you need to click on the link below then click on the 15" driver on the left
then JBL on top and look for this 15" driver

Us Speaker Website

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Does the dual coil plus the direct cooling setup in this JBL driver help for thermal compression
and justify the 1,300+ USD cost
The dual coil "differential drive" reduced distortion compared to JBL's previous designs.
The vented gap cooling and aluminum frame help get rid of heat, but a 600 watt PE is nothing to get too excited about.
The 1000watt AES rating is for two hours..
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The JBL 2267H is a good driver, but does not have a very good performance/retail cost ratio by current standards.