Correct engineering would mean you measure the tube temperature and not the metal plate as that one may be 100 degrees and still nothing would change as metal plates tend to be passive parts not caring about temperature. Instinct, hope and assumption are unknown parameters in engineering. If heat transfer would be optimal the metal plates would be hotter. As the tube does not get enough air flow the tube overheats. This was already a proven phenomenon as the glass cracked. The new tube likely will have the same fate.
You have the explanation, you could try to follow the reasoning of your own findings in post #15. If it helps, please look around and see how many devices are designed like yours.