Ionic Original - the pinnacle of sound - will it work, will it survive?

Interesting article about a new analogue physical music format. Claimed to be the pinnacle of sound.
https://www.whathifi.com/news/there...ound?msclkid=bc92236ed0ff11ecacd9588a99097e37

What are the changes of survival? For starters the name of the format (Ionic Original) does not stir me. Looks like these Ionic Original discs can be played on a DVD player. This part confuses me a bit – playing an analogue format on a digital disc player. The disc looks rather pie shaped on the photo. Are DVD players still available?

Anyway, it certainly sounds amazing, and I hope it survives longer and is more successful than Neil Young’s attempt a few years back.
https://www.noise11.com/news/r-i-p-...0423?msclkid=a21bc70dd0fe11eca0abc9b5d7da8044
 
perhaps you should re-read the article. The DVD player reference was with respect to Code, a previous failure on his part.

This Ionic appears to just be selling laquers rather than pressings. Has been done before and is generally a bad idea if you intend to listen to it...
 
any record player, but you'll wear it out in short order. Bear in mind these are one offs as well, each one cut on a lathe, unless there is a new way of pressing acetates that he has found (unlikely). My guess is these will be limited runs at $$$$$ each.