Is this Hi-Fi or Sci-Fi?

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Hi all,

Just found this on the TI site:
Smart Amplifier technology enables customers to increase the clarity and peak power 10x to 15x over the speaker’s rating, and optimize the frequency response of their systems, without increasing the speaker form factor. This approach to speaker modeling and sound enhancement provides the ability to drive speakers much louder and safely than previously possible.
Looks promising and a little scary at the same time.

Live from CES 2013 ? Smart amplifier technology - Analog Wire - Blogs - TI E2E Community

Mike
 
That's what I was wondering, is it an actual improvement in being able to ring more performance from a given speaker system, or is it just more of the same ol' "louder = better" crap. I can't tell what's going on after watching the video, it is obviously more dramatic when the system is active than when it's not, but is it "better"?

Mike
 
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