Not surprising. Like most commercial products, accuracy is not the goal, the design is intended to jump out at you and impress for a demo session. Kef, like any big brand, could easily design a ruler flat speaker. They dont want to....
I've been going to audio shows for almost two decades now, and one thing that I notice is that a lot of commercial products are half baked. Basically the loudspeaker designer is in a rush to get the design finished, and the product has some glaring flaws.
And these same designers seem to come back to the audio shows, year after year, with another new design.
I don't fault the designers for this; my own projects exhibit the same issues. Basically I jump into a project with great enthusiasm, but I lose patience quickly and I don't want to work on the details that make a good product great.
Out of hundreds of audio brands, there are only a handful that don't fall victim to this. Brands that take a good solid design, and just refine it year after year, decade after decade. These are the Porsches of the audio world, the brands that take a good car, like the 911, and polish it like a diamond until it's world class.
Kef is one of those companies, and the LS50 is one of the best loudspeakers I have ever had the pleasure to listen to. I think that it's a higher achievment than the Blade, because the LS50s sonics far outweigh it's price.
I've heard speakers that cost ten times more and don't sound half as good. It's incredible.
If anyone's curious why there's a rise in the treble, it's not an attempt to 'fleece' people or 'wow' them in a showroom. It's because the cone of the LS50 acts like a waveguide for the tweeter. Due to this, the power response will make the speaker sound 'dull' to some people. It's something I've noticed with my own reference speakers (Gedlee Summas) and I've messed around with EQ to 'tip up' the top end as well. Whether you prefer it that way is a matter of taste (I don't) but I can see the reason why they would do it. I have a set of Kef coaxes and I tip up the treble on those too; it sounds better that way. If anyone's curious I can post the technical details on why the LS50 may be more receptive to a boost in the treble than most conventional waveguides are.