New noise canceling material, do you think it will be useful?

I met a guy at a bar yesterday who was working on this new soundproofing material made for jets. Most dampening material depends on resonance to help cut noise. This material uses something called viscous shear. He mentioned that they just recently found a way to manufacture it on a large scale and the panels would be about an inch thick. I immediately thought that it would have some applications in the audio industry. Do you think it could be used for the cabinets on high end speakers?

Here is an article,

'Viscous shear' wears down sound waves - physicsworld.com