I'm not sure I would put it that way. I would say that the beamwidth gets wider as the wavelength gets longer so the waveguide itself cannot affect it anymore. It is the same for the baffle (or a box for that matter).
BTW, the mentioned KEF doesn't look like a particularly controlled directivity design to me...
Here's the LS50 and it's vertical and horizontal polars
Here's the Gedlee Nathan and it's vertical and horizontal polars
The Kef isn't perfect, but it's good. And it's also small, affordable, and it's radiation is largely symmetrical. Not the greatest speaker in the world, but for the money it's pretty great.
I think a challenge with a two-way waveguide speaker, like the Gedlee Nathan, is that it's hard to get the vertical polars to be well behaved, due to the center-to-center distance.
Data courtesy of Princeton University :
Index of /3D3A/Directivity