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European warehouse / EU VAT Area Information

We heard you!  The number one problem we heard from Europeans ordering from our first warehouse location (in the USA) was that their shipments were getting held up at customs, sometimes for weeks.  The second problem was that shipping from the USA was either slow or expensive.

To help you with these issues, we opened a new European warehouse location in London, England, which is located within the EU VAT area.

As you already know, it's very expensive to import anything into the EU.  International shipping, customs "inspection" fees, and of course VAT which in some countries can be up to 27%.

We pay all these fees for you, in advance, which is why we have a fixed 20% surcharge for all purchases coming from our EU warehouse.  This surcharge gets you:

  • No VAT to pay if you are within the EU VAT area
  • No customs inspection fees
  • No customs delays
  • A range of fast, economical postage methods to all European locations

We hope that you find this represents excellent value compared to the problems and costs involved with ordering from overseas.


Q: Why can't you just charge us VAT?  I would prefer you charged me VAT instead of a surcharge.
A: We are just a fledgling enterprise, so we are not VAT registered, and are not allowed to charge for VAT.  We of course do have to pay VAT ourselves on everything we bring in.