About diyAudio
diyAudio is the worlds largest hi fidelity audio website with a focus on DIY. Over the last ten years 110,000 members have made it their home on the web. In the last month (Oct/Nov 2009) it attracted more than 4,000,000 page views and 800,000 visits
from 300,000 absolutely unique DIY Audio visitors (source: Google).
Why advertise with diyAudio?
 A healthy niche market for audio related products and services - Our members need to buy all manner of audio related parts and products, and we have over 300,000 of them dropping by each every month (that's unique visitors!)- Effective and Affordable - CPC means you only pay for results. CPM means you know exactly how many eyeballs you've got in front of. We currently have special introductory rates on all our advertising which are LOW LOW LOW!
- Better than print - Print advertising is expensive and untrackable. With diyAudio you can eactly measure your ROI from day one. Track performance over several different campaigns and then improve and refine what works, on the fly.
- Helpful Support - We'll give you all the advice and feedback you need in order to get the best results possible and make the most of your investment
- Detailed Statistics - A web based login for instant online progress reports, and daily or weekly email statistics broken down by banner and ad position. You can try a few different banners, track their CTR, and then continue with the best performing banner and refine that.
- Easy Payments - Visa, Mastercard, Bank Deposit*, Paypal. Choose from an easy monthly autobill, or prepay to lock in current prices
- Satisfaction guaranteed - If you're not completely satisfied with your advertising experience, let us know before the end of the month and we'll give you a full refund of any fees associated with that month. We can offer this guarantee because we know we consistently deliver great results and we're interested in long term relationships with our advertisers. We value your success as much as ours.
 How do you serve your advertising?
All advertising is served using the industry standard OpenX platform. It gives us total flexibility in how we can serve your advertising, including geotargetting, CPM, CPC, CPA, and more. You get daily or weekly emailed statistics as well as a web login so you can track your progress exactly.
What is Geotargetting?
Geotargetting means targetting (ads) to a certaing geographical location. We can restrict your ads to only be delivered to a specific subcontinent, a country, or even a city. Do you repair audio electronics in Athens? We can restrict your ads to Greece, or just Athens itself. Do you only sell to North America? Or just the EU? No problem! Just ask and we're sure to be able to find a solution to meet your needs. There is a 20% surcharge for Geotargetting a continent or country. City based Geotargetting is POA.
What options do you have?
There are currently two ways of promoting your business on diyAudio:
- Banner Advertising
- Private Forums in the Commercial Sector of diyAudio
 Banner Advertising
We have 3 banner advertising positions, and offer CPM, CPC and CPA on all of them.
| CPM
| Cost per 1000 impressions
|
| CPC |
Cost per Click |
| CPA |
Cost per Action (on a case by case basis) |
Header Leaderboard Position
The header position is the most prominent of all our positions. It's above the fold and optimally placed for visibility. It's great for branding and mindshare as well as getting an outstanding CTR (Click Through Rate).
| Header Leaderboard |
| CPM |
CPC |
CPA |
| $1.00 |
$0.20 |
Neg. |
Home Page Skyscraper Position
Depending on screen resolution the skypscraper may be partially above the fold. It's a premium position for those wanting great front page exposure.
| Homepage Skyscraper |
| CPM |
CPC |
CPA |
| $2.00 |
$0.20 |
Neg. |
Footer Leaderboard Position
The footer is well placed at the end of each page to garner interest once a visitor has finished reading a page, particularly "what should I do next?" interest.
| Footer Leaderboard |
| CPM |
CPC |
CPA |
| $0.30 |
$0.20 |
Neg. |
Private Forums in the Commercial Sector of diyAudio
Our Commercial Sector offers vendors and manufacturers a place to call home on diyAudio, where they can effectively market all their offerings to our members and interact directly with customers. Please contact us for more details.
Package Deals
We're presently offering these package prices on CPM and CPC packages for advertisers who want to advertise monthly and commit to 6 months.
| Package |
Impressions |
Regular Price |
Package Price |
| CPM Package A
| 80,000 header
PLUS
80,000 footer
| $104 |
$90 |
| CPM Package B
| 160,000 header
PLUS
160,000 footer
| $208 |
$170 |
| Package |
Clicks |
Regular Price |
Package Price |
| CPC Package A
| 500 clicks
| $100 |
$90 |
| CPC Package B
| 1000 clicks
| $200 |
$170 |
Questions?
Use our contact form to ask any questions and we'll get back to you promptly.
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