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Old 10th January 2010, 10:37 PM   #1
Borat is offline Borat  United States
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Default How would you go about

how would you go about starting a small ESL speaker company ?

let's say you had a solid idea on how to build ESLs differently and you wanted to sell them. what would you do ? how would you start ?
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Old 11th January 2010, 02:28 PM   #2
Calvin is offline Calvin  Germany
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Hi,

would sit down near a window, sip a nice bowl of hot sweet coffee, watch the snowflakes gently fall and wait till I recover from the psychotic episode *ROTFL*

jauu
Calvin
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Old 11th January 2010, 02:49 PM   #3
a.wayne is offline a.wayne  United States
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Old 11th January 2010, 05:05 PM   #4
bentl is offline bentl  Norway
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Seirously, you will have to have a product that you can sell, and won't require a lot of support after sale.

If you are confident about the product, build a few and sell online. Forums, ebay etc and try to have some review from a hifi magazine.

Your product should be such that you can size the production easly; based on standard parts that you can order, and metal/plastic/woodwork that you can easily manufacture 2 or 200 of. Sell your products and then manufacture them..

I have played with the same idea, and may even realize the idea sometime. I have access to a productionline that is very suited for building ELS's and when I have my design perfectly set up I will produce a small amount and test the market.

Best of luck to you!
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Old 11th January 2010, 05:55 PM   #5
Borat is offline Borat  United States
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Quote:
Originally Posted by Calvin View Post
Hi,

would sit down near a window, sip a nice bowl of hot sweet coffee, watch the snowflakes gently fall and wait till I recover from the psychotic episode *ROTFL*

jauu
Calvin
i do that as well

but what if you're not having a psychotic episode ?
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Old 11th January 2010, 06:03 PM   #6
Borat is offline Borat  United States
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Quote:
Originally Posted by bentl View Post
Seirously, you will have to have a product that you can sell, and won't require a lot of support after sale.

If you are confident about the product, build a few and sell online. Forums, ebay etc and try to have some review from a hifi magazine.

Your product should be such that you can size the production easly; based on standard parts that you can order, and metal/plastic/woodwork that you can easily manufacture 2 or 200 of. Sell your products and then manufacture them..

I have played with the same idea, and may even realize the idea sometime. I have access to a productionline that is very suited for building ELS's and when I have my design perfectly set up I will produce a small amount and test the market.

Best of luck to you!
let me ask you - is there any scenario in your view where the very first speaker ( the prototype ) you don't build by yourself ?

because this particular speaker would be a lot of work. i never even built a regular stat and this one should be probably 4x more difficult to build.

i realize that to start building them is one way to start. but are there any other ways ? could i team up with somebody who would be more able to build that first one or few ? i would help as much as i can of course but i really don't want to go into this all by myself without any prior experience building ESLs.

know what i am saying ?

the reason i think this idea is the real deal is because it will both look like no speaker ever made ( not even close ) and might potentially sound better too. it is really hard to say how well it will sound in practice. in theory should be the best speaker ever but that's just theory - that's why a prototype must be built. if it does get built i would probably price it at around $100,000.

also i think its well suited for a start up project because it would mostly require hand work. should be possible to build the whole thing in somebody's basement. but i don't think i have the kind of craftsmanship that it would take to pull off with any reasonable tolerances.

design wise this speaker is INEVITABLE it is INESCAPABLE. somebody will build it sooner or later. the only question is once it is built - will it be associated with my name or somebody else's ? and i don't even want to b/s you and tell you how it was brilliant of me to think of it. i think others have thought about it and didn't build it because of the relative degree of difficulty of construction. and possibly the need for tweaking.

perhaps they didn't see it as worth the effort. but i do see it as worth it. if you gave an average person Martin Logan CLX speakers he would sell them on ebay the same day because it's bigger than his Bose and his bose already has "room filling sound". it is a matter of perspective.

the speaker would certainly be even more niche than regular stats. but regular stats are not THAT niche actually. i mean i saw several models of martin logan in a mainstream electronics box store ( Fry's Electronics ).

Last edited by Borat; 11th January 2010 at 06:28 PM.
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Old 11th January 2010, 06:18 PM   #7
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if it does get built i would probably price it at around $100,000.

That's a start. Think about who's going to buy your product at that price. Nobody will buy a product in that price range from a unknown small basement company that no might go out of business in one year. You need connections, reviews, advertising the whole nine yards.

First I'd check if your idea is really that good (peer review, someone you can trust). If you still think it's that good you might consider selling it to ML or something.
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Old 11th January 2010, 06:23 PM   #8
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Hi Borat,

i fully agree to AJ. Nobody will buy a no name product. Customers with such a big money pocket will look for status and image first.

let me tell you, up to know it took me 5 years of hard and passioned work, more than 200 pairs of sold ESL to reach the point, where people start to consider Capaciti-ESL a alternative. Before nobody cared about a product beside the market leaders.


Capaciti
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Old 11th January 2010, 07:30 PM   #9
Borat is offline Borat  United States
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to Capacity and AJ:

i am not insane and i know you are making very good points. i didn't say the first speaker would sell for $100,000. even when Boeing built its 787 dreamliner the first few planes were sold at a lower cost than the subsequently built planes will be sold at.

to Capacity:

Capacity i am not familiar with your speakers ( link ? ) but i think the situation would be a little different because my speaker wouldn't actually be competing against any existing speaker. The same way as ESLs don't compete against dynamics.

but i am not trying to be argumentative. what is your suggestion ? what would you do ? ( other than having coffee and watching snow flakes )
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Old 11th January 2010, 07:47 PM   #10
Borat is offline Borat  United States
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Quote:
Originally Posted by arend-jan View Post
First I'd check if your idea is really that good (peer review, someone you can trust). If you still think it's that good you might consider selling it to ML or something.
ML won't even build their own statements - why would they build my speaker which would be more difficult to build ?

they have a great business making extremely simple speakers and selling them for lots of $$$ and in huge ( for a high-end company ) volumes.

ML is now owned by some corporation. They only care about bottom line. Bottom line tends in the direction of Bose speakers - in other words build the speaker as cheaply as possible.

I have a different philosophy entirely. My philosophy is build the speaker RIGHT regardless of what it takes ( as long as it can actually be accomplished ) price it as high as you want and somebody will buy it provided that it really is the best speaker ever made, or at least the best speaker of its kind ever made. which should be easy because it would be the only speaker of its kind ever made.

i mean if you are really loaded with $$$ why would you want to buy Martin Logans ? Martin Logan is like Porsche - everybody has one. If you are truly rich you will want something more exotic - something one of a kind - like the car Hitler drove.

the only problem with selling that speaker should be convincing the customer that there really is no other speaker like it. i mean i know there isn't - but how does the customer know that ? but i could probably manage to do that.
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