The campaign was very successful both critically and financially. Honda's
UK domain saw more
web traffic in the 24 hours after "Cog"'s television début than all but one UK automotive brand received during that entire month. The branded content attached to "Cog" through
interactive television was accessed by over 250,000 people, and 10,000 people followed up with a request for a
brochure for the Honda Accord or a
DVD copy of the advertisement. The media reaction to the advertisement was equally effusive;
The Independent's
Peter York described it as creating "the water-cooler ad conversation of the year",
[3] while
Quentin Letts of
The Daily Telegraph believed it was "certain to become an advertising legend".
[2]
The high cost of 120-second slots in televised commercial breaks meant that the full version of "Cog" was broadcast only a handful of times, and only in the United Kingdom, Australia, and Sweden. Despite its limited run, it is regarded as one of the most groundbreaking
[4][5] and influential commercials of the 2000s, and received more awards from the television and advertising industries than any commercial in history.
