I don't believe cables make a difference, any input?

[doug20]

Originally Posted by Jakob2

I´d asked again why the audio business should be an exception compared to nearly all other fields?

If using double blind test results were a great marketing strategy we were flooded with it in every part of the consumer market; but apparently it doesn´t happen.

Of course the manufacturers are happy with the current situation (despite the fact that it is of course a tough competition), but if another marketing strategy would work better, they imho would be happy to use that.

Take for example gedlee´s loudspeakers; he had presented a solid theoretical analysis that predicts a certain effect that should better be avoided and he had developed and patented a waveguide with foam insert as a countermeasure and that delivers a controlled directivity.

And he had a range of loudspeaker models with this technology. Obviously he does not argue with double blind test results and i´d assume that´s because he does not believe that it would really help in marketing.

Wishes

Science and marketing seldom mix because the truth is boring and will never generate the demand that subjectivity creates. You are wrong to believe "nearly all fields" Actually few fields adhere to science or "absolute best design" (Think Audio, Fitness products, Diet pills, Herbal medicines...the list is a long one for science not being involved, think Microsoft for less then perfect design). Its one reason Science type people are not the best business men out there and marketing gurus are! EDIT: If you have both skills then congrats



The only time science really matters is when some gets hurt and safety becomes the biggest concern.

Why have the truth when you can sell brass weights for $100 (4 pack) to keep your amp from vibrating....the amp is 50 pound itself but the brass weight helps

[gedlee]

Originally Posted by Jakob2

Take for example gedlee´s loudspeakers; he had presented a solid theoretical analysis that predicts a certain effect that should better be avoided and he had developed and patented a waveguide with foam insert as a countermeasure and that delivers a controlled directivity.

And he had a range of loudspeaker models with this technology. Obviously he does not argue with double blind test results and i´d assume that´s because he does not believe that it would really help in marketing.

Wishes

I would like to point out that "blind" tests were used very early on in the development of the technology (we could not do DBT). But I agree that from a marketing standpoint they don't help because people don't understand the need. If they did, then they would require them. At any rate I believe in strong and meaningful objective data not subjective data - even if it is DBT. Enough DBT tests have been done to quantify what is required objectively for good sound quality. Very few speakers meet these requirments, and until they do subjective tests aren't all that necessary.

[gedlee]

Originally Posted by soongsc

there is not clear conclusion which set if the best.

Maybe not in your mind. In my mind there is and for most professionals in this field there is.

[markus76]

Originally Posted by doug20

Science and marketing seldom mix because the truth is boring and will never generate the demand that subjectivity creates. You are wrong to believe "nearly all fields" Actually few fields adhere to science or "absolute best design" (Think Audio, Fitness products, Diet pills, Herbal medicines...the list is a long one for science not being involved, think Microsoft for less then perfect design). Its one reason Science type people are not the best business men out there and marketin

Sad but true and even very intelligent people fall for marketing blah. This thread is an impressive demonstration of that.

[doug20]

Originally Posted by markus76

Sad but true and even very intelligent people fall for marketing blah. This thread is an impressive demonstration of that.

Im a fan of subjectivity in Golf I buy the latest greatest products all the time

its really okay to spend money on things we want. Not everything has to be science based. Of course I would never post in a golf forum arguing that the golf ball I use is better

We were mocking my good friend on friday because he was wearing a titanium braclet....it didnt improve his game but he felt great

EDIT: what does this mean? I honestly do not care what anyone spend their money on. Spending money is simply a great thing for the economy so spend more!!!

[soongsc]

Originally Posted by gedlee

... and for most professionals in this field there is.

Based on the definition of "professional" in the Merrian-Webster dictionary, I doubt it.

[gedlee]

Originally Posted by soongsc

Based on the definition of "professional" in the Merrian-Webster dictionary, I doubt it.

Perhaps "expert" would have been a better word. Among those who have spent their professional lifes study audio and perception there is very little disagreement.

Your comment would lead one to believe that there is very little consensus and that is simply not true. The lack of concensus is among marketing and amatuers - but one should expect that.

[soongsc]

Originally Posted by gedlee

Perhaps "expert" would ...

I've decided to use that term VERY conservatively after legal proffessionals asked me how I won some cases.

[SY]

Originally Posted by Jakob2

I´d asked again why the audio business should be an exception compared to nearly all other fields?

If using double blind test results were a great marketing strategy we were flooded with it in every part of the consumer market; but apparently it doesn´t happen.

[soongsc]

Talk about taste
YouTube - Brown Rice Pudding (???) is the world's most unusual food ?