Degrees OF Separation...
These headphones are for Rap music...monitor quality is not the design goal
Enjoy your lunch on them.
Dan.
I am working in with some guys who are on first person basis with your guys...maybe interesting times ahead.
These headphones are for Rap music...monitor quality is not the design goal
Enjoy your lunch on them.
Dan.
Initially. Then that relationship soured, and according to a friend, one wag at Monster Cable said they were now Dead Beats
As I may have mentioned, according to another friend the new controlling owners intend to dominate all of consumer audio. And they might manage to do that with their marketing skills and bravado and arrogance. For a sample of the latter be sure to read the article on Jimmy Iovine in Rolling Stone, one of our audio journals of record
I am working in with some guys who are on first person basis with your guys...maybe interesting times ahead.
These headphones are for Rap music...monitor quality is not the design goal
Enjoy your lunch on them.
Dan.
One listener said that with another brand he felt he was in the middle of the band. With Beats he felt he was in the middle of the bass drum.
I don't know the whole story, but the people I am supposed to have lunch with today, do headphones for just about everybody. They said that they got those headphones started, and even developed to some degree, then Noel took it over, including the ownership of the design, and so it goes.
Oh I certainly agree. IMO they are no better or worse than a lot of other brands, but their marketing skills are second to none. The Beats stuff may end up surpassing them, tho. At least for awhile.
Future historians will mark the beginning of the decline of Western Civilization by the day that our universities began offering degrees in "Marketing".
Right now it is a mixed bag.... if you look at the headphone product on the shelves, some have only Beats as owner, some have three names as Designed by and others have only Monster for owner. Seems that the breakup wasnt clean and there are some from each and some from both.
The major headphone companies which have been around for decades were asleep at their marketing wheel. Until a new comer entered their domain and did the marketing to a nitch they had been ignoring.
Now its a marketing fight over that nitch. The consumer will have to sort thru it but will benifit from the competition.
-RNM
The major headphone companies which have been around for decades were asleep at their marketing wheel. Until a new comer entered their domain and did the marketing to a nitch they had been ignoring.
Now its a marketing fight over that nitch. The consumer will have to sort thru it but will benifit from the competition.
-RNM
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Here is another view (not entirely objective) of the beats/Monster story: Beat By Dre: The Exclusive Inside Story of How Monster Lost the World
Having been close to the front line throughout the process its mostly accurate. However two scorpions in a bottle may be a better model for what happened.
Having been close to the front line throughout the process its mostly accurate. However two scorpions in a bottle may be a better model for what happened.
The test signal was adapted to MAXIMIZE the lowest signal frequency (fundamental) that would normally be passed through a hi fi system.
Of course, at higher frequencies the DA effect is reduced, but it still remains. I like reasonable worst case, rather than 'babying' the component under test.
Of course, at higher frequencies the DA effect is reduced, but it still remains. I like reasonable worst case, rather than 'babying' the component under test.
That's a beautiful story, thanks for posting Steve.
Yeah, after all the grief he'd brought upon others with his trademark lawsuit thuggery, reading that piece was schadenfreudelicious!
se
That's a great story! Thanks Demian and Steve!
I shall forward the link to a couple of people who may not have seen it, with the appropriate caveats about the details.
What is particularly impressive is the "Beats" processing, which supposedly has been incorporated into car audio systems. This should have Harman worried a lot, but they are probably too busy, in other ways, performing target practice on their feet
I do still recommend the RS article about Iovine, which has much more to do with his career than with Beats, but nonetheless has some astonishing bits related to the headphones, his acknowledged hearing loss, etc.
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