Ps. I'm going to forgo buying HYPEX kit after this entertaining little adventure - buying used Audio equipment for more sane prices is the way to go...
Thanks Everybody, it's been fun - respect
Please let us know what you end up with. There's lots of good deals on Alibaba for class D you might wanna check out.
So "charge as much as you think the market can justify"? Definitely sound marketing, but is it benevolent or even fair - depends on your viewpoint.
That's not what everyone does. It's more like charge what it takes to actually make a business out of it that puts food on the table. High end audio is not as profitable as people think. Even the big big names out there don't make that much net profit at the end of the year. It's more about passion than anything because there's more money to be made in other sectors than audio with the same amount of effort.
This is sad to read. A poor justification of misleading people and taking advantage of them.
This will never be our way of business.
The big names in audio do make a decent net profit. The ones in high end maybe not - despite much higher markups. Partly because of low volumes and partly because of need to fuel passion instead of using rational and efficient methods.
Clearly high-end audiophiles are sponsoring the passion/hobby of the people in the high end audio business. I guess that is their choice, and there is nothing wrong with that - people with disposable income are supporting Damien Hirst too - as long as it is an informed choice, but often it isn't, considering how the audio high end is high on marketing woo and low on facts.
hypex ncore
This is how the world works and under this system the only way anyone can be mislead and taken advantage of is if they make the wrong choice and end up un-satisfied with the choice they made. In that case, most manufacturers offer a return policy.
This is how the world works and under this system the only way anyone can be mislead and taken advantage of is if they make the wrong choice and end up un-satisfied with the choice they made. In that case, most manufacturers offer a return policy.
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Hypex is entitled to charge what they want for their luxury goods, that include their in-house exclusive technology, and they have made it possible to get exceedingly high levels of performance for much cheaper than was previously possible. They're not predatory businesspeople, they're a small shop doing well for themselves (presumably- it's never as cheap to run a business as DIYers think, unless it's a lemonade stand).
Don't begrudge the Hypex crew a solid profit margin- certainly they've done a lot to earn it.
Don't begrudge the Hypex crew a solid profit margin- certainly they've done a lot to earn it.
So I assume that in your book, tobacco advertising and advertising aimed at children is OK?
hypex ncore
I'm not sure what products harmful to your health have to do with high end audio. But I can see why Bruno ditched this thread a couple of years ago.
I'm not sure what products harmful to your health have to do with high end audio. But I can see why Bruno ditched this thread a couple of years ago.
Agree - and they have not made unsubstantiated claims.
I don't think any of us think it is very cheap to run a business - what we don't understand is how running a business that does the R&D and develops the technology can be much cheaper to run than the business that takes that technology and puts it in a nice-looking box. I guess the difference in cost is marketing...
I agree - but I do begrudge some of the OEMs making obscene margins based on foo (not in any way limited to Hypex OEMs).
Not sure why you don't quit your day job and start selling high end audio gear. It's not only a goldmine, with your qualifications you'll be able to make far superior products for the money. We will finally have some value in this industry.
Again you seem to miss the point. Tobacco might or might not be harmful to health, products targeted at children usually aren't. But both are marketed based on creating a false illusion, and the victims themselves usually don't feel they have been taken advantage of - but as a society, we tend to think they have been taken advantage of. How is that different from high-end audiophiles?
No, you believe you can. But only Bruno can really know. From what I gathered he got fed up with audiophile superstition (especially anti-class-D and anti-SMPS) on one hand, and general anti-vendor sentiment on the other - but I might be totally wrong. So might you, unless we get confirmation from Bruno himself.
I would, but I feel that mass-marketing Viagra on the internet is a more ethically worthwhile endeavour, despite being slightly less profitable.
Back to my previous point.
As for Bruno, perhaps he left since much more qualified people took over the thread. He no longer felt his presence was required.
hypex ncore
You are free to make stupid choices in this world as well. Well maybe not if you live in North Korea.
You are free to make stupid choices in this world as well. Well maybe not if you live in North Korea.
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