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Cirrus now Apple's poodle

Posted 1st August 2012 at 05:53 AM by abraxalito

Cirrus (familiar to us in the audio world as a major ADC/DAC and codec supplier, formerly Crystal Semiconductor) has engineered itself into a tight corner by having over half its sales come from Apple - but its not permitted to mention its largest customer by name due to Apple's draconian NDA.

I wouldn't say things are looking very bright for Cirrus - to be that dependent on one single customer who is that much more powerful than you and a known corporate bully strikes me as poor strategic thinking.

Apple captive Cirrus gagged
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Comments

  1. Old Comment
    I'm sure cirrus is crying all the way to the bank. Bad is apple switching off of their hardware.
    permalink
    Posted 1st August 2012 at 02:51 PM by lowmagnet lowmagnet is offline
  2. Old Comment
    john65b's Avatar
    I have a bit of CRUS in my portfolio....great returns so far this year...And the whole reason I bought them was because of the Tripath Intellectual Property they scarfed up so cheap. I tell you, this company can do no wrong at the moment....but the PE is getting a bit lofty...
    permalink
    Posted 27th August 2012 at 12:31 AM by john65b john65b is offline
 
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